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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Van Syckle, Calla (author), Brough Jr., Owen L. (author), and Visiting Professor of Family Economics at Florida State University.
Professor and Agricultural Economist at the State College of Washington
Format:
Journal article
Publication Date:
1958-01
URL:
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6864763&site=ehost-live
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08237
Journal Title:
Journal of Marketing
Journal Title Details:
23 (3): 293-295
Subject Term:
beef , buying behavior , consumers , decision making , experiments , marketing , retail , and food industry