- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brummette, John (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02790
- Journal Title:
- Public Relations Review
- Journal Title Details:
- 38 :341-346
- Subject Term:
- animal rights, case studies, communicator effectiveness, communities, coverage, decision making, ethical issues, history, image, mass media, media relations, public relations, publicity, reporting, wildlife, and animal welfare
