The impact of social media conversations on consumer brand choices

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Liu, Yizao (author) and Lopez, Rigoberto (author)
    Format:
    Poster
    Publication Date:
    2014-05
    URL:
    http://ageconsearch.umn.edu/handle/166104
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02723
    Subject Term:
    buyer behavior, buying behavior, consumers, decision making, interpersonal communication, media effectiveness, sugar, word-of-mouth marketing, and social media
    Notes:
    Poster presented at the 2014 Agricultural and Applied Economics Association joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 2 pages.

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