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The impact of social media conversations on consumer brand choices
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Liu, Yizao (author) and Lopez, Rigoberto (author)
Format:
Poster
Publication Date:
2014-05
URL:
http://ageconsearch.umn.edu/handle/166104
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02723
Subject Term:
buyer behavior
,
buying behavior
,
consumers
,
decision making
,
interpersonal communication
,
media effectiveness
,
sugar
,
word-of-mouth marketing
, and
social media
Notes:
Poster presented at the 2014 Agricultural and Applied Economics Association joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 2 pages.
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