Meeting the challenge of business: an explosive case history

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peckels, M.F. (author / Internationational Harvester Company) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1953-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36971
    Subject Term:
    advertising, dealers, demonstrations, field days, innovations, machinery, promotion, sales methods, sales promotion, shows, marketing communication, and events
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 17, Delivered before the Association of National Advertisers. 15 pages., Describes introduction of 77 new IH farm equipment items, featuring the new Farmall Fast-Hitch hydraulic control system. Used a Parade of Progress event for dealers, including "one of the most entertaining, yet hardest selling devices ever to come our way - a square dance with tractors and machines."

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