- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kuchler, Fred (author), Zhen, Chen (author), Beach, Robert H. (author), and Leibtag, Ephraim (author)
- Format:
- Report
- Publication Date:
- 2008-08
- Published:
- Italy: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35947
- Subject Term:
- buyer behavior, buying behavior, case studies, consumers, coverage, Italy, mass media, meat, media effectiveness, poultry, reporting, risk communication, diseases, avian flu, and bird flu
- Notes:
- Posted at http://www.ers.usda.org/publications/ERR65, Economic Research Report 65. 24 pages.
