Information sources in the decision making process: stages of adoption analyzed by adopter categories

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beal, George M. (author)
    Format:
    Paper
    Publication Date:
    1958
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29305
    Subject Term:
    adoption, chemicals, decision making, diffusion, farmers, farming methods, herbicides, information seeking, information sources, innovations, interpersonal communication, livestock, mass media, pest management, diseases, and adoption stages
    Notes:
    Presented at the seminars on "Adopting new products: the influence of individuals and groups" at Gould House, New York, and the University of Michigan, Ann Arbor. 10 pages., Involved use of 2,4-D weed chemical and antibiotics for livestock.

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