- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Graeme Forsythe & Associates (author) and Rural Industries Research and Development Corporation, Australian Government, Barton, ACT.
- Format:
- Report
- Publication Date:
- 2004-08
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27003
- Subject Term:
- adoption, adoption process, agribusiness, Australia, information systems, marketing, marketing techniques, rural areas, food industry, e-commerce, marketing communication, and agri-marketing
- Notes:
- Executive summary posted at www.rirdc.gov.au/reports/HCC/04-106sum.html; full report posted at www.rirdc.gov.au/reports/HCC/04-106.pdf, RIRDC Publication No. 04/106. 100 pages.