- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, David (author) and Macintyre, Sally (author)
- Format:
- Book chapter
- Publication Date:
- 1999
- Published:
- UK
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19823
- Subject Term:
- animal health, audience analysis, decision making, food, food safety, mass media, policies, public attitude, risk communication, roles, and diseases
- Notes:
- Pages 229-240 in Peter Bennett and Kenneth Calman (eds.), Risk communication and public health. Oxford University Press, Oxford, England. 272 pages.