Implications of perceptions on marketing : it's a two-way street

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Jane (author / Executive Director, California Beef Council)
    Format:
    Report
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08287
    Subject Term:
    commodity promotion, marketing techniques, meat, and perceptions
    Notes:
    Evans, AgComm teaching, Mimeographed, 1988. 4 p.

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