Focus group study on consumer acceptance of irradiated foods

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dickrell, Peter A. (author) and McCracken, Vicki A. (author)
    Format:
    Report
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07076
    Subject Term:
    buying behavior, consumers, decision making process, focus groups, food irradiation, food safety, and perception
    Notes:
    James F. Evans Collection; Highlights and Table of Contents, Pullman, WA : IMPACT Center, College of Agricultural and Home Economics, Washington State University, [1987]. Information Series no. 14. 43 p., U.S. consumers' past acceptance of food technologies (microwaves, artificial sweeteners, etc.) and their current decision-making process were examined in this study in order to assess potential acceptance and usage of irradiation foods. Benefits of food irradiation are explained.

    Tools