Irradiated seafood products : a position paper for the seafood industry, final report

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Casey, Mark W. (author), Doyle, Willard H. (author), and Brand Group, Inc., Chicago, IL; Brand Group, Inc., Chicago, IL
    Format:
    Report
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07075
    Subject Term:
    buying behavior, consumer information, consumers, food industries, food irradiation, food safety, public attitude, and risk communication
    Notes:
    James F. Evans Collection, Chicago, IL : Brand Group, Inc., 1986. Final report, prepared for National Marine Fisheries Service, Cooperative Agreement no. NA84AA-H-SK099. 18 p., A study designed to evaluate consumer fears of irradiation, to assess consumer acceptance of irradiated seafood and the impact on the seafood industry, and to develop strategies to help consumers overcome food irradiation concerns is described in this report.

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