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Toward the development of marketing strategies for food safety attributes

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McCormick, Amy (main author), McGuirk, Anya M. (author), Preston, Warren P. (author), Virginia Polytechnic Institute and State University, Blacksburg, VA (author)
Format:
Journal article
Publication Date:
1990-07
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89
Subject Term:
consumer information, consumers, food safety, marketing, marketing techniques, perceptions, Virginia, USA