- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, J.F. (author)
- Format:
- Unpublished report
- Publication Date:
- 1961
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00186
- Subject Term:
- adoption behavior, adoption process, decision making, decision process, information behavior, information dissemination, information seeking, innovations, media use, and opinion leaders
- Notes:
- AgComm Teaching, Chicago: Graduate School of Business, University of Chicago. 8pp