Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20156
Notes:
Pages 26-33 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Speaker reports on efforts of the Forest Service to make "new efforts to find better ways to obtain public involvement - at an adequate level and early enough to be helpful." Describes use of listening sessions, involvement sessions and other techniques
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20157
Notes:
Pages 33-40 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Emphasizes need for "genuine two-way communication with concerned groups of citizens" rather than attempts to "sell" current forestry practices. Describes a public information program involving "roadless areas," with communications efforts guided by pub
Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
Notes:
See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26731
Notes:
Pages 151-168 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social labeling. Physica-Verlag, Heidelberg, Germany. 241 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22018
Notes:
Eighth edition. 418 pages, Includes brief case reports about communications involving mad cow disease (bovine spongiform encephalopathy, or BSE), animal rights protests against fur farms, and opposition to genetically modified food.
