Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20159
Notes:
Pages 61-71 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Argues for hearing and accepting the perspectives of others in communicating with environmentalists. Describes guidelines for successful public involvement.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
Notes:
Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20162
Notes:
Pages 94-97 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Suggested that the public "has had it with untruthful or deceptive communications from industry in general," will try to protect itself when it thinks government has failed the people, and can spot deception. Showed three American Forest Institute advert
Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
Notes:
See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22018
Notes:
Eighth edition. 418 pages, Includes brief case reports about communications involving mad cow disease (bovine spongiform encephalopathy, or BSE), animal rights protests against fur farms, and opposition to genetically modified food.
