Bhatnagar, O.P. (author) and Murty, A.V.S.R. (author)
Format:
Book chapter
Publication Date:
1994
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12891
Notes:
Papers presented at the 12th Annual Convention and Conference of the Society for Information Science, Hyderabad, India, January 28-30, 1993., Chapter 13 in P.C. Bose and H.C. Jain (eds.), Information management for rural development. Shipra Publications, Delhi, India. 159 p.
Christopher H. Lovelock (author) and Harvard University, Boston, Massachusetts U.S.A.
Format:
Article
Publication Date:
1975-01-01
Published:
France
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes 9 Document Number: D09140
Notes:
Francis C. Byrnes Collection, Paper presented at The Second Research Seminar in Marketing Institute d'Administration des Enterprises Senanque Abbey Gordes, France May 1975
Describes advertising efforts by pickup truck marketers from abroad to challenge U.S. marketers in serving farmers and residents of small towns and rural areas.
