Marketing Consumer Services: Insights From The Public and Private Sectors

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Christopher H. Lovelock (author) and Harvard University, Boston, Massachusetts U.S.A.
    Format:
    Article
    Publication Date:
    1975-01-01
    Published:
    France
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes 9 Document Number: D09140
    Subject Term:
    communication, consumer information, consumers, transportation, recreation, public, entertainment, arts, marketing services, and private sectors
    Notes:
    Francis C. Byrnes Collection, Paper presented at The Second Research Seminar in Marketing Institute d'Administration des Enterprises Senanque Abbey Gordes, France May 1975

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