Christopher H. Lovelock (author) and Harvard University, Boston, Massachusetts U.S.A.
Format:
Article
Publication Date:
1975-01-01
Published:
France
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes 9 Document Number: D09140
Notes:
Francis C. Byrnes Collection, Paper presented at The Second Research Seminar in Marketing Institute d'Administration des Enterprises Senanque Abbey Gordes, France May 1975
