Next up: Mom and apple pie
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Serafin, Raymond (author)
- Format:
- Journal article
- Publication Date:
- 1993-01-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18441
- Journal Title:
- Advertising Age
- Journal Title Details:
- 64(2) : S4
- Subject Term:
- advertising, farm journals, machinery, rural areas, and transportation
- Notes:
- Describes advertising efforts by pickup truck marketers from abroad to challenge U.S. marketers in serving farmers and residents of small towns and rural areas.
