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    Start Over Subject Term promotion Subject Term research

    1. Advertising agencies' role in research projects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benson, Marge (author / J. Walter Thompson Company)
    Format:
    Paper
    Publication Date:
    1985-04
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
    Notes:
    3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."

    2. Review of HIAMP as a vehicle for promoting investment in non-traditional agricultural exports

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Kerry J. (author)
    Format:
    paper
    Publication Date:
    1988-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D01194
    Notes:
    Kerry J. Byrnes Collection., U.S. Agency for International Development Working Paper No. 183. Bureau for Program and Policy Coordination Center fro Development Information and Evaluation (CDIE), 37 pages, The objective of this review is to provide a comparative perspective on the High Impact Agricultural Marketing and Production (HIAMP) Project in light of related project experience of A.I.D. in the area of promoting investment in non-traditional agricultural exports.