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    Start Over Subject Term premiums Subject Term buying behavior

    2. How sweet they are : premiums can reinforce a product's image, benefits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Engle, Steve (author / Rhea and Kaiser Advertising, Naperville, IL)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06433
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 28-9
    Notes:
    James F. Evans Collection

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