Mott, Rebecca (author), Preston, Kate (author), and Brandt, Heath (author)
Format:
Journal article
Publication Date:
2022-12-19
Published:
United States: Clemson University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12800
Notes:
4pgs, The Anchor podcasting tool provides an innovative way for Extension professionals to deliver information to youth, as well as promote further engagement. This article describes the process our team followed to create a series of career podcasts for middle school students using Anchor. We discuss benefits and considerations to keep in mind if you are considering launching a podcast of your own.
Barton, Elizabeth T. (author), Barton, Emily A. (author), Barton, Susan (author), Boyer, Cheryl R. (author), Brosnan, Jim (author), Hill, Paul (author), Hoyle, Jared (author), Reid, Judson (author), Seger, Jamie (author), Stafne, Eric (author), and University of Delaware
University of Virginia
Kansas State University
University of Tennessee
University of Washington
Cornell University
Ohio State University
Mississippi State University
Format:
Journal article
Publication Date:
2017-04
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10445
10 pages., Via online journal., We held a technology session at the 2016 Annual Meeting of the American Society for Horticultural Science in Atlanta, GA, to provide guidance for technology choices in extension education and an opportunity to learn more about engaging new audiences, including the millennial generation (people born between 1982 and 2000). The use of technology is now an integral part of extension-client interaction. Presenters in the session gave examples of when technologies such as blogs, social media accounts, or web conferencing tools allowed extension personnel to increase engagement with online consumers and ultimately help fulfill extension’s mission of extending knowledge and changing lives. Effective engagement requires both educators and learners to be satisfied with the exchange. It is critical to monitor the quality of these digitally facilitated exchanges as compared with traditional face-to-face interactions. Additionally, it is possible to quantify digital engagement with readily available metrics, such as “retweets” (a reposted or forwarded message) or “likes” (indication an item is appreciated). These allow innovative and substantive reporting to further justify continued use of digital technologies for enhancing client-extension relations.
6 pages, A growing number of farmers are excluding animal inputs from crop production, an approach commonly referred to as veganic or stockfree organic agriculture. This research-based article discusses the soil health and fertility strategies reported by a sample of U.S. veganic farmers. These approaches may be relevant beyond the veganic community to farmers seeking innovative methods for produce safety and nutrient cycling. Agricultural outreach professionals (AOPs), including Extension personnel, play a critical role in supporting veganic practices by serving as cross-pollinators between farmers and research institutions. Thus, the article endeavors to expand AOP familiarity with veganic practices and benefits.
Parks, Courtney A. (author), Jaskiewicz, Lara J. (author), Dombrowski, Rachael D. (author), Frick, Hollyanne E. (author), Hortman, Sarah B. (author), Trumbull, Elissa (author), Hesterman, Oran B. (author), and Yaroch, Amy L. (author)
Format:
Online journal article
Publication Date:
2018-04-27
Published:
USA: SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10342
7 pages., Via online journal., To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female (p = .011), not have children (p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.
Dole Food Company, Inc. hopes to encourage Americans to eat more fresh fruit and vegetables in honor of May’s National Salad Month and all year long, with the release of a dozen original salad recipes linked to the specific astrological personalities of the 12 Zodiac signs.
15 pages., via online journal., Jeju, an island in Korea, became a place to site wind turbines with an unusually high level of public acceptance. Based on interviews, media analyses, and policy research, we found that the collective memory of socio-economic deprivation enabled community engagement to matter to residents, the provincial government, and environmental activists. It was within socio-historically contextualized processes of articulating the vision of a “good” society that an actual form of community engagement, however inadequate it might appear to some, became relevant to stakeholders in a particular locality. We emphasize that community engagement in renewable energy governance does not have one but multiple and situated ways of mattering depending on local contexts.
28pgs, If you are farming to be profitable, you need to be more than a farmer. You need to be the executive director of your farm business. Moving product to a paying customer, a.k.a. marketing, is the core of that business. And we have learned that product moves based on the meanings that we associate with it. Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. This publication helps you take control of your farm story and develop a farm brand that will connect with your customers.
4 pages, Face-to-face outreach and in-person training have traditionally been key strategies in reaching agricultural producers, workers, and communities with safety and health information, but the COVID-19 pandemic has forced outreach educators to be creative and find alternative ways to reach, communicate, and share such information. In this commentary, we describe our use of social media to reach Latino/a cattle feedyard workers with COVID-19 related information. As a result of our effort, we reached over 54,000 people and demonstrated there is an audience for Spanish-language agricultural safety and health information. Social media can be a cost-effective method for virtual outreach in this new normal. We should look at this time as an opportunity to learn more about how our stakeholders obtain information and about how best we can connect with them. Although our outreach methods may be changing, our goal is not – we will continue to work to improve the safety and health of those who work in agriculture.
