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Using technology to enhance Extension education and outreach

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barton, Elizabeth T. (main author), Barton, Emily A. (author), Barton, Susan (author), Boyer, Cheryl R. (author), Brosnan, Jim (author), Hill, Paul (author), Hoyle, Jared (author), Reid, Judson (author), Seger, Jamie (author), Stafne, Eric (author), University of Delaware University of Virginia Kansas State University University of Tennessee University of Washington Cornell University Ohio State University Mississippi State University
Format:
Journal article
Publication Date:
2017-04
URL:
https://journals.ashs.org/horttech/view/journals/horttech/27/2/article-p177.xml
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
extension agents, extension communication, extension education, extension methods, learning, presentation, teaching aids, teaching methods, technological advancement, blogs, outreach, social media, web conferencing
Notes:
10 pages., Via online journal., We held a technology session at the 2016 Annual Meeting of the American Society for Horticultural Science in Atlanta, GA, to provide guidance for technology choices in extension education and an opportunity to learn more about engaging new audiences, including the millennial generation (people born between 1982 and 2000). The use of technology is now an integral part of extension-client interaction. Presenters in the session gave examples of when technologies such as blogs, social media accounts, or web conferencing tools allowed extension personnel to increase engagement with online consumers and ultimately help fulfill extension’s mission of extending knowledge and changing lives. Effective engagement requires both educators and learners to be satisfied with the exchange. It is critical to monitor the quality of these digitally facilitated exchanges as compared with traditional face-to-face interactions. Additionally, it is possible to quantify digital engagement with readily available metrics, such as “retweets” (a reposted or forwarded message) or “likes” (indication an item is appreciated). These allow innovative and substantive reporting to further justify continued use of digital technologies for enhancing client-extension relations.