28pgs, If you are farming to be profitable, you need to be more than a farmer. You need to be the executive director of your farm business. Moving product to a paying customer, a.k.a. marketing, is the core of that business. And we have learned that product moves based on the meanings that we associate with it. Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. This publication helps you take control of your farm story and develop a farm brand that will connect with your customers.
6 pages, A growing number of farmers are excluding animal inputs from crop production, an approach commonly referred to as veganic or stockfree organic agriculture. This research-based article discusses the soil health and fertility strategies reported by a sample of U.S. veganic farmers. These approaches may be relevant beyond the veganic community to farmers seeking innovative methods for produce safety and nutrient cycling. Agricultural outreach professionals (AOPs), including Extension personnel, play a critical role in supporting veganic practices by serving as cross-pollinators between farmers and research institutions. Thus, the article endeavors to expand AOP familiarity with veganic practices and benefits.
Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.
USA: Illinois Extension, University of Illinois, Urbana-Champaign
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12018
Notes:
Online from Illinois Extension website. 3 pages., Summary of findings from an analysis of the impact of Illinois Extension, the public outreach and engagement arm of the University of Illinois. The report valued the annual economic and functional benefits of Illinois Extension at over $603 million, about 10 times the $60.9 million annual budget of the university unit.
6 pages, The COVID-19 pandemic has restricted traditional delivery of Extension programs. Our group of Rutgers agricultural agents responded by developing a weekly webinar series to remotely continue agricultural consultations and provide an open forum for farmers. Pandemic-related topics included farm labor, compliance with state executive orders, supply-chain disruptions, livestock processing, farmer assistance programs, and other issues. Participation from 258 farmers, agricultural agencies, and other groups resulted in effective networking and timely delivery of information to the agriculture industry. By using available online tools, we were able to efficiently deliver Extension programming and resources to agricultural producers and industry partners. Our efforts may be informative for others as needs related to the pandemic evolve.
7 Pages, Despite the outreach-building benefits of social media for Extension, it is time for Extension professionals to find new innovative ways to reach out that do not involve social media. An increasing body of research has demonstrated the harms social media use imparts on the health and well-being of those in our communities. Our future use of social media as a primary method of outreach may perpetuate these harms, requiring our best efforts to develop new methods of outreach that do not negatively affect those we serve.
Ludwick, Dalton (author), Morrison, William R (author), Acebes-Doria, Angelita L (author), Agnello, Arthur M (author), Bergh, J Christopher (author), Buffington, Matthew L (author), Hamilton, George C (author), Harper, Jayson K (author), Hoelmer, Kim A (author), Krawczyk, Gregory (author), Kuhar, Thomas P (author), Pfeiffer, Douglas G (author), Nielsen, Anne L (author), Rice, Kevin B (author), Rodriguez-Saona, Cesar (author), Shearer, Peter W (author), Shrewsbury, Paula M (author), Talamas, Elijah J (author), Walgenbach, James F (author), and Wiman, Nik G (author)
Format:
Journal article
Publication Date:
2020
Published:
United States: Oxford University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12276
16 pages, Halyomorpha halys (Stål), the brown marmorated stink bug, is a globally invasive stink bug species. Its first major outbreak was in the United States, where it has caused millions of dollars in damage, threatened livelihoods of specialty crop growers and impacted row crop growers, and become an extreme nuisance pest in and around dwellings. The BMSB IPM Working Group, funded by the Northeastern IPM Center, was central to providing a mechanism to form a multidisciplinary team and develop initial and subsequent research, Extension, regulatory and consumer priorities. Ultimately, a project team consisting of over 50 scientists from 11 institutions in 10 states obtained the largest ever USDA-NIFA Specialty Crop Research Initiative CAP grant, totaling over $10.7 million, to tackle this crisis over a 5-yr period (2011–2016). Researchers and Extension educators integrated stakeholder feedback throughout the course of the project, and priorities evolved according to needs of affected growers and public stakeholders. Initially, the team focused on identification of H. halys , its damage symptoms and crop-specific risks, and short-term mitigation strategies for crop protection. Subsequently, work focused on its biology, ecology, and behavior leading to the development of potential longer-term IPM tactics and landscape level management solutions, including biological control. This work continues under a second SCRI CAP grant (2016–2021). The information from the initial team reached an estimated 22,000 specialty crop stakeholder contacts via Extension efforts, and over 600 million people via mainstream media. We highlight the main lessons learned from coordinating a national response to the threat posed by H. halys to agriculture in the United States.
4 pages, Face-to-face outreach and in-person training have traditionally been key strategies in reaching agricultural producers, workers, and communities with safety and health information, but the COVID-19 pandemic has forced outreach educators to be creative and find alternative ways to reach, communicate, and share such information. In this commentary, we describe our use of social media to reach Latino/a cattle feedyard workers with COVID-19 related information. As a result of our effort, we reached over 54,000 people and demonstrated there is an audience for Spanish-language agricultural safety and health information. Social media can be a cost-effective method for virtual outreach in this new normal. We should look at this time as an opportunity to learn more about how our stakeholders obtain information and about how best we can connect with them. Although our outreach methods may be changing, our goal is not – we will continue to work to improve the safety and health of those who work in agriculture.
