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2. Disruptions in social media: five questions agri-marketers should ask themselves
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steever, Sara (author)
- Format:
- Online article
- Publication Date:
- 2021-03-30
- Published:
- USA: Forbes
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13045
- Notes:
- 6 pages
3. Evaluating promotional efforts for driving traffic to an extension outreach website
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Tim (author), Shaw, Bret (author), Rao, Amulya (author), and Klink, Jenna (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10607
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
4. Outreach tips for farms that accept SNAP payments for CSAs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Howard, Tammy (author) and Goodrum, Anna (author)
- Format:
- Online article
- Publication Date:
- 2018-06
- Published:
- United States: US Dept. of Agriculture
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12656
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 2pgs, Each year, more and more farms accept Supplemental Nutrition Assistance Program (SNAP) payments for community supported agriculture (CSA) programs. When farms decide to accept SNAP, it opens the door to a new revenue stream, as well as providing healthy local food to community members with limited incomes. According to the U.S. Department of Agriculture, more than $63 million in benefits were distributed to SNAP recipients last year, representing a significant market opportunity for farmers (USDA, 2018). In order to capture some of this market share, SNAP recipients need to be aware that your farm accepts SNAP payments for your CSA. Outreach is one of the most important aspects to gaining SNAP recipients as new CSA customers. Below, you will find some key tips for conducting successful outreach to SNAP participants.
5. Outsourcing ag sales activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12084
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58 : 31-32
- Notes:
- Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.
6. The latest news from ZimmComm, AgWired and AgNewsWire
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2021-05-13
- Published:
- USA: Zimmcomm New Media, Cantonment, Florida.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13035
- Notes:
- 2 pages
7. Tips for selling with agritourism and “pick-your-own"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
- Format:
- Online article
- Publication Date:
- 2012
- Published:
- United States: US Dept. of Agriculture
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12657
- Journal Title:
- National Center for Appropriate Technology
- Journal Title Details:
- Online
- Notes:
- 2pgs, Agritourism combines agricultural sales with on-farm activities that involve the customers. These can include hayrides, mazes, pumpkin patches, farm tours, a bed and breakfast, or other endeavors. “Pick-your-own” or “you-pick” operations allow customers to wander out into the fields or orchards to pick their own apples, berries, pumpkins, or other crops. Customers check in at the farm stand when finished and pay by weight or volume. This can be a fun activity, especially for kids, and can sometimes allow customers to get larger volumes at lower prices.
8. farm branding: selling your products through story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Prial, Daniel (author)
- Format:
- Online article
- Publication Date:
- 2021-04
- Published:
- United States: USDA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12655
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 28pgs, If you are farming to be profitable, you need to be more than a farmer. You need to be the executive director of your farm business. Moving product to a paying customer, a.k.a. marketing, is the core of that business. And we have learned that product moves based on the meanings that we associate with it. Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. This publication helps you take control of your farm story and develop a farm brand that will connect with your customers.