Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09064
Notes:
James E. Grunig Collection, Pages 50-82 in Grunig, Larissa A. (Ed.), Monographs in Environmental Education and Environmental Studies: Environmental activism revisited: The changing nature of communication through organizational public relations, special interest groups and the mass media. The North American Association for Environmental Education, Troy, Ohio. 32 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00153
Notes:
AgComm Teaching. Hal R. Taylor Collection., Ithaca, NY : Agricultural Experiment Station, Dept. of Rural Sociology, Cornell University, Ithaca. 8 p. (Rural Sociology Publication 22)
Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
Format:
Online journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.
Hodges, Donald G. (author), Luloff, A.E. (author), and Luloff: Department of Agricultural Economics and Rural Sociology, Pennsylvania State University, University Park, PA 16802; Hodges: Department of Forestry, Mississippi State University, Mississippi 39762
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06516
James F. Evans Collection, Since the late 1950s and 1960s, New Hampshire has experienced unprecedented growth. During the past two decades, this growth has begun to be felt in the state's North Country, particularly among its many small communities. As a result of developmental pressures in this region, numerous local problems related to the environment and socio-economic conditions surfaced. The responsibility for meeting the challenges of such growth and development often fell on amateur bureaucrats. Relatively little is known about how representative such officials are of their local citizenry in terms of attitudes and opinions or socio-demographics. This paper presents the results of a study comparing demographic characteristics and assesses the congruence of attitudes of citizens and local government officials in the North Country of New Hampshire. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11754
Notes:
Online from AgriMarketing Weekly. 3 pages, Highlights from a national survey representing all age groups of U.S. consumers. Nearly one-half said they were concerned or extremely concerned about the safety and reliability of the food chain as a result of the coronavirus pandemic.
Evidence from a longitudinal study stuggests that many agricultural college students lack opinions on soil and water conservation issues. The data also sugges that encounters with conservation issues in the classroom and elsewhere encourage students, especially those with less direct agricultural experience, to learn about and form opinions on conservation.
Rose, Kathleen M. (author), Howell, Emily L. (author), Su, Leona Yi-Fan (author), Xenos, Michael A. (author), Brossard, Dominique (author), and Scheufele, Dietram A. (author)
Format:
Online journal article
Publication Date:
2019
Published:
SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10600
19 pages., via online journal., The impact of knowledge on public attitudes toward scientific issues remains unclear, due in part to ill-defined differences in how research designs conceptualize knowledge. Using genetically modified foods as a framework, we explore the impacts of perceived familiarity and factual knowledge, and the moderating roles of media attention and a food-specific attitudinal variable (food consciousness), in shaping these relationships. Based on the differential effects on “negative attitudes” toward genetically modified foods, we provide further evidence that the measures of knowledge are separate concepts and argue against a one-dimensional view of scientific knowledge. We discuss implications for understanding the relationship between knowledge and science attitudes.
de Barcellos, Marcia D. (author), Kügler, Jens O. (author), Grunert, Klaus G. (author), Wezemael, Lynn Van (author), Pérez-Cueto, Federico J.A. (author), Ueland, Øydis (author), and Verbeke, Wim (author)
Format:
Journal article
Publication Date:
2010-10
Published:
Europe: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D07965
13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
Vainio-Mattila, Ilkka (author / Ministry of Agriculture and Forestry, Helsinki, Finland)
Format:
Conference paper
Publication Date:
1988
Published:
Finland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06955
Notes:
In: Proceedings of the VIth World Conference on Animal Production, Helsinki 1988. Helsinki, Finland : Finnish Animal Breeding Association, 1988. p. 142-151
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09937
Notes:
NCR-90 Collection, From Document D09933, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1993". Page 8.
27 pages, via online journal, This study explored whether satire (an emotional blend of humor/indignation) can minimize the emotional tradeoffs researchers have documented for humorous appeals about climate change. Using a sample of U.S. young adults, we conducted a 2 (humor: present/absent) × 2 (indignation: present/absent) + 1 (control) experiment in which we manipulated a climate change segment from Jimmy Kimmel Live! Our evidence suggests that it is possible for a late-night host to affect young adults’ climate change risk perception and behavioral intentions under certain conditions. Moderation analyses indicated that avoiding humor helped close the partisan gap in risk perception between Republicans and Democrats.
Beam, Brooke (author), Buck, Emily (author), and Specht, Annie (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10005
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
Walker, Lain (author), Leviston, Zoe (author), McCrea, Rod (author), Price, Jennifer (author), and Greenhill, Murni (author)
Format:
Book chapter
Publication Date:
2017
Published:
International: CSIRO Publishing, Clayton South, Victoria, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10514
Notes:
217 pages., Pages 161-176 in Heinz Schandl and Lain Walker (eds.), Social science and sustainability. CSIRO Publishing, Clayton South, Victoria,Australia. 2017. 217 pages.
Irani, Tracy (author) and Grantham, Susan (author)
Format:
Conference proceedings
Publication Date:
2001-07-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11974
Journal Title Details:
10 pages
Notes:
The document is available in electronic or paper format, Paper presented to the Research Special Interest Group, 2001 ACE/NETC Meeting, Toronto, Canada, 28 July- 01 August 2001
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08636
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Pennsylvania Agricultural Experiment Station, University Park. Progress Report No. 134. 20 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: D11401
Notes:
30 pages., Online via website., "Despite the growing use of genetically modified crops over the past 20 years, most Americans say they know only a little about GM foods. And many people appear to hold 'soft' views about the health effects of GM foods, saying they are not sure about whether such foods are better or worse for one's health. ... a majority of Americans perceive disagreement in the scientific community over whether or not GM foods are safe to eat. And, only a minority of Americans perceive scientists as having a strong understanding of the health risks and benefits of GM foods."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12558
Notes:
Francis C. Byrnes Collection, Pages 87-94 in Society for the Psychological Study of Social Issues, Public opinion and propaganda: a book of readings. Dryden Press, New York, NY. 779 p.
6 pgs, A study showed that Indiana’s rural populations skepticism of climate change is complex. Some of it can be associated with a sense of being ignored and blamed for climate change woes.
2 pages., Via online journal., Author's editorial in Farm Futures magazine was a winning entry in the 2018 AAEA Communication recognition program. Author questioned the presidential trade and immigration moves that "to me, made no sense for U.S agriculture or for that matter the general economy." In this article he described his rationale, reader reactions, and approach to writing editorials.
