Evans, cited reference, In a study to compare key-communicators with non-communicators, with regard to their role as change agents, the date of inter-personal interactions at different stages of adoption of three improved varieties of seeds, obtained from 94 families constituting an entire medium sized multicaste village were analyzed (sic). Key communicators were defined as those who had performed more than average acts of communication at different stages of adoption of three improved seeds. Non-communicators were those who had not performed any act of adoption. Twenty three key-communicators were identified. The most important way in which the former differed from the latter was in the frequency of their contact with extension agency (sic) working in the area. (original)
18 pages., Via online journal., The study asserts that rural villages which have developed relatively complex communication systems have extensive local knowledge and practice systems. Using the knowledge and community-based perspective, the study departs from past works of development communication scholars, who have focused their attention mainly on the transfer of information. The study is concerned with how meaning is created and shared in rural communities through the use of communication. It looks at how small homogenous farming communities in Thailand – world’s number one rice exporter – utilize communication to improve rice crop production. It asks: what roles does communication play in the formation of collective definitions (perspectives) and the construction/management of local knowledge and practices on rice farming? To explore the plausibility of this paper’s assertion, ethnographies of two rice farming villages were conducted – Baan Sap Som Boon (irrigated) in Chainat province (Central Region) and Baan Hua Hae (rainfed) in Ubon Ratchathani province (Northeast Region). Data generation period was from October 2004 to July 2005. Research results indicate that Baan Sap Som Boon has both an extensive knowledge of rice farming methods and procedures and an elaborate community-based communication system. Baan Hua Hae, on the other hand, practices more traditional means of rice production and divides time with other livelihood activities. In both villages, communication plays a central role in improving crop production via facilitating the formation of collective definitions on rice farming, labor, economics and agriculture-related institutions.
Raghubanshi, C.S. (author), Swarup, R. (author), Yadava, R.P. (author), and Agro-Economic Research Centre, H.P. University, Simla, India; Agro-Economic Research Centre, H.P. University, Simla, India; Agricultural Economics, H.P. University, Simla, India
Format:
Journal article
Publication Date:
1975-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05053
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
Singh, Y.P. (author / Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India) and Professor and Head, Department of Agricultural Extension, R.B.S. College, Bichpuri, India
Format:
Book
Publication Date:
1965
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05107
Notes:
Evans, cited reference; table of contents, summary only, Agra, India: Satish Book Enterprise, 1965. 204 p.
Bhatnagar, G.S. (author), Gaikwad, V.R. (author), and Tripathi, B.L. (author)
Format:
Report
Publication Date:
1972
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05037
Notes:
Evans, cited reference; Include Table of Contents only, Ahmedabad, India : Centre for Management in Agriculture, Indian Institute of Management, 1972. 147 p.
