Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
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Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
New programme, "Shamba Shape-Up," explores typical problems encountered by smallholder families on the outskirts of Kenya's towns and cities, then brings in a crack team of experts to sort them out.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29538
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From CBC Morningside via Don Snowden Program for Development Communication. 6 pages., Exerpt from a CBC interview with Simon Halaghan, long-time member of the Farm Radio Forum.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06772
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The document also identifies a link to this video production aired on national television, "Landline," at the weekend celebrating the 70th anniversary of rural programming on the Australian Broadcasting Corporation., Script via online from the Australian Broadcasting Corporation. 19 pages.
From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
