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    Start Over You searched for: Subject Term media effectiveness Remove constraint Subject Term: media effectiveness Subject Term promotion Remove constraint Subject Term: promotion Subject Term retail promotion Remove constraint Subject Term: retail promotion

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    1. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

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    2. On the estimation of advertising effects for branded products: an application to spaghetti sauces

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    3. Supermarket patronage: an analysis of customer counts among outlets within a geographic area

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