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    Start Over Subject Term media effectiveness Subject Term media selection

    22. An economic analysis of information, education and communication (IEC) in adoption of slash and burn agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Okigbo, Charles (author), Nganje, William (author), and Schuck, Eric C. (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    Cameroon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27546
    Journal Title:
    Journal of African Communications
    Journal Title Details:
    4(1) : 136-158

    23. Apples, oranges and extension methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Journal article
    Publication Date:
    1979-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26816
    Journal Title:
    Journal of Extension
    Journal Title Details:
    17 : 6+
    Notes:
    Quantative approach to estimating the impact/productivity of various media for extension communications. Involves using subjective data objectively.

    24. Appropriate technology and rural communication in Papua, New Guinea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carter, Lawrence J. (author / University of Technology, LAE, Papua, New Guinea)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22690
    Journal Title:
    Pacific Islands Communication Journal
    Journal Title Details:
    10(3) : 48-53

    26. Are there too many farm papers? If so, who is to blame?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leith, S.E. (author)
    Format:
    Journal article
    Publication Date:
    1918-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16921
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    31(2) : 30-31
    Notes:
    "If there ever was a time when the agricultural field should be cleaned up, and weeded down to those papers that are legitimately serving the interests of better agricultural conditions, that time is now." Author urges media buyers to be more selective.

    28. Baa code the sheep of things to come?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carvajal, Doreen (author)
    Format:
    Article
    Publication Date:
    2006-04-25
    Published:
    Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23895
    Notes:
    New York Times via The Age, Melbourne, Australia. 2 pages., Online reservations company displays its corporate logo on blankets worn by sheep along public highways.

    29. Beans in a bowl: observations on communication and adult education in developing countries - part 2

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fugelsang, Andreas (author)
    Format:
    Journal article
    Publication Date:
    1979-10
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16607
    Journal Title:
    Development Communication Report
    Journal Title Details:
    28 : 8-9