Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24814
Notes:
Special Bulletin. 1 page., "Some papers in our Association are not living up to the Fair Play Copy Resolution as strictly as they should." Bulletin reminds member publishers to maintain standards for acceptable copy from advertisers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11559
Notes:
1 page., Online via AgriMarketing Weekly., New graduate-level course at Kansas State University will offer a new online course, Sales and Marketing in Animal Health Industry (AGEC 735)
Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
