Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20441
Notes:
Pages 217-230 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
Duvel, G.H. (author) and Kalanzi, Anne S. (author)
Format:
Proceedings
Publication Date:
2001-08-27
Published:
South Africa: Wageningen University and Research Centre
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20804
Notes:
Burton Swanson Collection, from "Integrating multiple landuse for a sustainable future", 15th European Seminar on Extension and Education, Wageningen International Conference Centre, The Netherlands, August 27-31, 2001
Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.
Etling, Arlen (author / Pennsylvania State Univeristy)
Format:
Proceedings
Publication Date:
1991-03-28
Published:
Costa Rica: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19942
Notes:
Burton Swanson Collection, from "Proceedings seventh annual meeting of the assocation for international agricultural and extension education"Riverfront Holiday Inn, St. Louis, Missouri, March 28-30, 1991
