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    Start Over Subject Term market analysis Subject Term audience analysis

    3. A mental construct for unstructured on-farm interviews for use in rapid rural appraisal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carruthers, I. (author / University of London, Wye College) and University of London, Wye College
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00593
    Journal Title:
    Agricultural Administration
    Journal Title Details:
    8(4): 271-278
    Notes:
    Phase 2

    5. Assessing community energy needs: data gathering and dialogue

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elmendorf, Mary (author)
    Format:
    Journal article
    Publication Date:
    1981-03
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16561
    Journal Title:
    Development Communication Report
    Journal Title Details:
    33 : 3-4+

    10. Consumer data analysis and its managerial application for the grocery industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    17 : 96-113
    Notes:
    19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.