Kroger, Manfred (author / Department of Food Science, the Pennsylvania State University, University Park, PA) and Department of Food Science, the Pennsylvania State University, University Park, PA
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03102
USA: Purdue Pesticide Programs, Purdue University Cooperative Extension Service, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11775
Notes:
PPP-60. 34 pages., Detailed description of the role of media in society and guidelines the information provider can use to relate effectively with reporters and media representatives.
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Gainesville, Florida.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23130
Notes:
Training guide contains seven sections: working with the media; get to know the media; lights, camera, action; writing news releases and columns; keeping crises contained; and controversial issues. Also contains a national media panel video (11 minutes, 22 seconds) and a CD including all PowerPoint presentatins for the modules and PDF files of the notebook and other factsheets.
