Media relations made easy - in the Big Easy: A training guide

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Notebook
    Publication Date:
    2003
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Gainesville, Florida.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23130
    Subject Term:
    crisis communication, interviews, mass media, media relations, news releases, publicity, radio, television, writing skills, and issue management
    Notes:
    Training guide contains seven sections: working with the media; get to know the media; lights, camera, action; writing news releases and columns; keeping crises contained; and controversial issues. Also contains a national media panel video (11 minutes, 22 seconds) and a CD including all PowerPoint presentatins for the modules and PDF files of the notebook and other factsheets.

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