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    Start Over Subject Term information sources Subject Term media effectiveness Subject Term media selection

    1. A national evaluation of the beef cattle industry's use of communication channels to obtain information regarding food safety

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author), Burris, Scott (author), Jennings, Moriah (author), Brashears, Todd (author), Brashears, Mindy (author), and Southern Association of Agricultural Scientists
    Format:
    Paper
    Publication Date:
    2008-02-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27570
    Notes:
    Presented at the Agricultural Communications Section, SAAS annual meeting, Dallas, Texas, February 2-4, 2008. 17 pages.

    4. Breaking through the clutter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    USA: National Association of Farm Broadcasters
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09612
    Journal Title:
    NAFB Signal
    Journal Title Details:
    1(1) : 15-16
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    5. Digital media - a component of your media mix?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dales, Joe (author) and Farms.com Professional Services, Guelph, Ontario, Canada.
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28168
    Journal Title:
    Farms.com Highlighter Newsletter
    Notes:
    Via online issue. 2 pages.

    6. Get your message across

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moss, Geoffrey (author) and Moss Associates Ltd., Wellington, New Zealand.
    Format:
    Report
    Publication Date:
    2006-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25105
    Notes:
    1 page., Author emphasizes there is no single best way to "get your message across."

    8. Growers prefer personal delivery of UC (University of California) information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Buchner, Richard P. (author), Grieshop, James I. (author), Connell, Joseph H. (author), Krueger, William H. (author), Olson, William H. (author), Hasey, Janine K. (author), Pickel, Carolyn (author), Edstrom, John (author), and Yoshikawa, Frank T. (author)
    Format:
    Journal article
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11713
    Journal Title:
    California Agriculture
    Journal Title Details:
    50(3) : 20-21
    Notes:
    Results of a study examining the regional reach of information for tree crop farmers in a six-county area questioned the traditional emphasis on pest control advisors and private consultants as an effective way to distribute information widely. Farmer responses to this survey identified farm advisors as more useful information sources. Authors also encouraged agricultural educators to learn more about how farmers gather information and what influences their adoption of new practices.