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    Start Over Subject Term information sources Subject Term mass media Subject Term media

    1. A visit with a friend is more precious than ever in a world of complex media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kruse, Loren (author)
    Format:
    Commentary
    Publication Date:
    2008-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26998
    Journal Title:
    Successful Farming
    Journal Title Details:
    106(3) : 5 (Mid-February)
    Notes:
    Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.

    2. Diffusion of innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author)
    Format:
    Book
    Publication Date:
    2003
    Published:
    International: Free Press, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06560
    Notes:
    Fifth edition. 551 pages.

    3. Evaluation of extension mass media efforts at the county level

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fett, John (author), Duffy, Kathleen (author), Shinners-Gray, Theresa (author), Ruhlmann, Renee (author), and Doyle, Cara (author)
    Format:
    Research report
    Publication Date:
    1988-10-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09887
    Notes:
    NCR-90 Collection, From Document D09883, "Report of research completed during the past year, 1988". Pages 11-12.

    5. Mass media and food hygiene education

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griffith, C.J. (author), Mathias, K.A. (author), and Price, P.E. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    Wales
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10375
    Journal Title:
    British Food Journal
    Journal Title Details:
    96(9) : 16-21
    Notes:
    9 pages., UI electronic subscription

    6. Media's role in enhancing sustainable development in Zambia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Young, Carrie (author) and McComas, Katherine (author)
    Format:
    Article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11602
    Journal Title:
    Mass Communication and Society
    Journal Title Details:
    19(5) : 626-649
    Notes:
    25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.