Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23033
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 7 pages., Suggests that the agricultural sector desperately needs good and clear communication with the general public and other interest groups in Switzerland and in other countries. Describes needs and approaches for improved public relations.
In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
Portions of a talk by N.A. Crawford, U.S. Department of Agriculture, at a joint conference of Kansas editors and extension workers held at Manhattan, Kansas, October 1926.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00483
Notes:
E-mail message via Wayne Swegle. 3 pages., Comments related to recent release of a Washington D.C.-based agriculture reporter by the Des Moines Register newspaper.
Moustier, Paule (author) and Nguyen, Thi Tan Loc (author)
Format:
Book chapter
Publication Date:
2010
Published:
Vietnam
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37109
Notes:
See C37105 for original, Pages 185-197 in Alessandro Bonanno, Hans Bakker, Raymond Jussaume, Yoshio Kawamura and Mark Shucksmith (eds.), From community to consumption: new and classical themes in rural sociological research. Research in Rural Sociology and Development, Volume 16. Emerald Group Publishing Ltd., Bingley, U.K. 275 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00211
Notes:
AgComm Teaching. Hal R. Taylor Collection, CRC Report No. 3. Communications Research Center, School of Public Relations and Communication, Boston University. 51pp.
