Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Rupp, Robert (author / The Farmer (magazine)) and The Farmer (magazine)
Format:
Conference paper
Publication Date:
1971
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03398
Notes:
Evans; See B03393 for original, In: Communicating agriculture to the non agricultural public : a seminar jointly sponsored by Gamma Sigma Delta and University of Minnesota, Institute of Agriculture (1970 June 29). [s.l.] : [s.n.], 1971. p. 11-12
Roe, James H. (author / Executive Vice President, E.H. Brown Advertising Agency, Inc.)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10759
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author emphasizes the opportunity for farm magazines to cast an aura of greatness over agriculture
Agricultural Publishers Association Archives, Representative of a lumber association reports: "It appeared to me that there was an organized effort being made in the farm papers to foster an attitude of suspicion and distrust between the farmer and the small town merchant who sought the farm trade." Issue involves role of mail-order marketing of farm supplies in competition with local businesses.
