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2. Corporate communication or McCommunication? Considering a McDonaldization of corporate communication hypothesis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Verhoeven, Piet (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11583
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 21(2) : 267-277
- Notes:
- 12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
3. Social media hypes about agro-food issues: activism, scandals and conflicts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stevens, T.M. (author), Aarts, N. (author), Termeer, C.J.A.M. (author), and Dewulf, A. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11475
- Journal Title:
- Food Policy
- Journal Title Details:
- 79: 23-34
- Notes:
- 12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
4. U.S. food aid reform through alternative dispute resolution
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Griswold, Delilah J. (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11551
- Journal Title:
- Sustainable Development Law and Policy
- Journal Title Details:
- 14(1) : 47-79
- Notes:
- 18 pages., Online via UI e-subscription, Analysis prompted the author to propose that improving legislative negotiations through alternative dispute resolution tactics - private, multiparty negotiation and mediation by a politician - could have improved the success of various food aid reform efforts in the past by working to balance stakeholder power and quell detrimental opposition tactics.