17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05910
Notes:
Pages 19-37 in Liverman,D.G.E., Pereira, C.P.G. and Marker, B. (eds) Communicating environmental geoscience. Special Publication 305, Geological Society, London, U.K.
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 39 Document Number: B04477
Notes:
Hal R. Taylor Collection (abstract), Madison, WI : University of Wisconsin, College of Agricultural and Life Sciences, Research Division, 1957. 51 p. (Research Bulletin 203)
18 pages., Online via UI e-subscription, Analysis prompted the author to propose that improving legislative negotiations through alternative dispute resolution tactics - private, multiparty negotiation and mediation by a politician - could have improved the success of various food aid reform efforts in the past by working to balance stakeholder power and quell detrimental opposition tactics.
