12 pages., via online journal., Similar to other parts of the world, European society is becoming increasingly urban, both in a physical as in an economic and socio-cultural sense. As a result, the relationships between society and nature, including forests, are changing, and forestry as structural intervention in forest ecosystems has had to adapt itself to changing societal pressures and demands. The planning and managing of woodlands in and near urban areas has been the most directly affected by the urbanisation process. Many European countries have a long tradition of ‘town forestry’, serving as basis for current developments in urban forestry, i.e. the planning and management of all forest and tree resources in and near urban areas for the benefit of local society. Through the adaptation to the specific demands of local urban societies, a type of forestry has emerged which is structurally different from classic forestry. It focuses, for example, on the social and environmental values of urban woodlands rather than on wood production and emphasising the importance of communication — ranging from information to participation/power sharing — between stakeholders. This paper investigates ways to communicate urban forests and forestry to urban inhabitants and other stakeholders, based on results of a comparative study of main European cities. It explores the role which urban forestry has been playing in the development of forestry at large, especially with regards to better incorporating changing social values and interests.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10562
Notes:
3 pages., via blog from Janzen Ag Law - online via AgriMarketing Weekly., Since big data arrived in agriculture a few years ago, I have watched companies struggle with how to address farmers' concerns with ag data privacy, security, and control. Some companies have started with a clean sheet of paper and drafted agreements that reflect what they actually do. Others have taken a short cut by cutting and pasting agreements from other industries. The result is that contracts for ag data collection, use and sharing are inconsistent and often miss the point-to communicate the company's intentions with users.
Masiclat, Steven (author), Scherer, Clifford W. (author), and Scherer: Associate Professor of Communication and Departmental Extension Leader, Department of Communication, Cornell University; Masiclat: Graduate Student, Department of Communication, Cornell University
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04536
The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.
Bonnen, James T. (author / Michigan State University)
Format:
Report
Publication Date:
1986-07-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06625
Notes:
Bonnen; Paper prepared for the Agricultural Institute of Canada, Saskatoon, Canada, East Lansing, MI : Department of Agricultural Economics, Michigan State University, 1986. 30 p. (Staff paper no. 86-78)
9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00504
Notes:
AgComm Teaching, Urbana, Illinois: Extension Editorial Office, College of Agriculture, University of Illinois. 9pp. (Communications Evaluation Report 7)
Sampong, D.D. (author), Egyir, I.S. (author), and Yaw, Osei-Asare (author)
Format:
Paper
Publication Date:
2007
Published:
Ghana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10923
Notes:
Paper presented at the African Association of Agricultural Economists second international conference, Accra, Guana, August 20-22, 2007. 4 pages., The traditional way of information dissemination has been through people; the modern way is through the electronic media – improved information and communication technologies (ICTs). For effectiveness, modern ICTs should help women to improve on their income generating capacity. Issues of level of resource capacity of women, information needed, and current sources of such information become important. This study sought to investigate the issues above with respect to rural women food producers in the Mfantsiman District of Ghana. Simple descriptive statistics and econometric models were employed in the data analysis of 91 randomly selected respondents. The results of the study showed that: In general, the women food producers were aged, subsistence food crop farmers. They depended on the natural rainfall cycle and had inadequate funds, so they use traditional inputs for production and sell surpluses in the community. The most important agricultural information needed was on inputs, specifically, low cost in-kind or cash credit. Currently, the major information sources are relatives and other farmers in the locality, agricultural extension agents, the radio and television. This suggests that the women food producers have low resource capacity and this could limit the adoption of modern ICTs as a source of and media for information dissemination. Yet, the regression results show that the few (6) mobile phone users have a higher income generating capacity. In order to improve on capacity to use modern ICTs for increased access to other resources, women farmers’ should organize themselves into formidable groups so local institutions can assist easily.
12 pages, The use of information and communication technology (ICT) has become progressively widespread in various sectors including agriculture. This study investigated the barriers to the diffusion of ICT in agricultural extension. Further, the study examined the effect of barriers toward ICT acceptance in agricultural extension. A paper and pencil survey by mail was conducted to collect data from 355 respondents in the Greater Surakarta Region, Indonesia. The study discovered that individual barriers, cultural barriers, government policy barriers, support and technological barriers significantly influenced the acceptance of ICT. In line with the Technology Acceptance Model (TAM), these variables influenced perceived ease of use, perceived usefulness and perceived intention to use of ICT. The findings suggested the methods that could be adopted by governments and non-government bodies to overcome the barriers in ICT implementation.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08950
Notes:
Page 7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of a study reported by Wisconsin Agriculture College Extension, Madison. 1941. 4 pages.
Chang, H. C. (author), Lionberger, Herbert F. (author), and Department of Rural Sociology, University of Missouri; Department of Rural Sociology, University of Missouri
Format:
Report
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05352
Notes:
Title page, table of contents, introduction, Columbia, Missouri : University of Missouri College of Agriculture, Agricultural Experiment Station, 1968. 88 p. (Research Bulletin no. 940)
Chand, N.K. (author), Patra, B.P. (author), Satapathy, C. (author), and Orissa university of Agriculture and Technology, Bhubaneswar, India; Orissa university of Agriculture and Technology, Bhubaneswar, India; Orissa university of Agriculture and Technology, Bhubaneswar, India
Format:
Journal article
Publication Date:
1978
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04973
Authors follow the notion that ignorance is not simply the absence of knowledge, but rather has its own configurations. They use examples to illustrate how interest groups and news media "appropriate and emphasize those ignorance claims that advance and protect their own particular concerns." Examples include Alar pesticide and tobacco.
9 pages., via online journal., European consumers are faced with a myriad of food related risk and benefit information and it is regularly left up to the consumer to interpret these, often conflicting, pieces of information as a coherent message. This conflict is especially apparent in times of food crises and can have major public health implications. Scientific results and risk assessments cannot always be easily communicated into simple guidelines and advice that non-scientists like the public or the media can easily understand especially when there is conflicting, uncertain or complex information about a particular food or aspects thereof. The need for improved strategies and tools for communication about food risks and benefits is therefore paramount. The FoodRisC project ("Food Risk Communication - Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies") aims to address this issue. The FoodRisC project will examine consumer perceptions and investigate how people acquire and use information in food domains in order to develop targeted strategies for food communication across Europe.
13 pages., The Internet is booming with need-based information and communication technologies (ICTs) catering to the needs of a huge number of farmers. For dissemination of scientific dairy practices a need-based Web Module for Scientific Dairy Practices (WMSDP) was developed. A total of 120 farmers from Jammu District and 20 scientists from the Sher-E-Kashmir University of Agricultural Sciences & Technology of Jammu were selected by proportionate random sampling for assessing and prioritizing the information needs of the farmers. Information on healthcare management was highly required by the farmers, followed by information on fodder production and management, general management, nutrition and feeding, and least on breeding and reproduction. The scientists prioritized information on general management as most required, followed by information on healthcare management, breeding and reproduction, nutrition and feeding, and least on fodder production and management. Keeping the information needs of the farmers and priority of the scientists in mind, an interactive IT-enabled web module was developed using the latest Microsoft dot (.) net technology. The perceived utility of WMSDP was calculated based on six indicators and the overall perceived utility score was found to be 11.18 out of 12.00. ICT tools like WMSDP can be an excellent medium for dissemination of required information to the farmers.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08951
Notes:
Page 7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief summary of U.S. Extension Service Circular 78. 1928. 17 pages.
5 pages, Information plays important role in agriculture development. This study investigated the nature
and extent of available agricultural information sources and information seeking patterns of farmers in Punjab Pakistan. To conduct this study, survey method was used and the population of
the study was the farmers of Punjab, the largest province of Pakistan. The sample of 60 farmers
was selected during the year 2020 by using convenient sampling technique. Furthermore, these farmers were selected from Attock, Kasur and Bahawalnagar to ensure the representation from northern, central, and southern parts of the province of Punjab. The responses of the framers were collected in the form of questionnaire and researcher used adopted descriptive statistics. Results revealed that majority 41 percent of farmers seek information to enhance
their agricultural knowledge. It was found that comparatively interpersonal channels were mostly
preferred with the 56 percent whereas mass media occupied second position with 42 percent. It was also found that numerous types of information sources such as interpersonal sources, mass media and new media were available to disseminate information related to farmers’ needs. It was also revealed that among information needs, market and weather forecast trends were on top priority ranked 1st and 2nd respectively.
33 pages, This study used an in-depth interview and information horizon maps to investigate information seeking behavior of 15 farmers in Central Taiwan. The results show that increased work roles led to more categories of information needed by farmers. Six types of information sources were used by farmers to obtain agricultural information. Interpersonal network was the most preferred information source by farmers. Especially, most farmers contacted other farmers first. Requesting agricultural organizations and farmer groups was the second preferred information source, followed by searching the Internet. Few farmers obtained information from libraries. Several factors affected farmers to select information sources. In addition, barriers to seeking agricultural information faced by farmers were identified. To strengthen the effect of agricultural information dissemination, some suggestions were made. Government agencies related to agriculture should focus the greatest influence of interpersonal network on disseminating agriculture information and improve the communication between agricultural extension agents and farmers. The content and time of agricultural courses were set based on farmers' needs. Improving farmers' information literacy is an essential issue as well.
25 pages., via online journal, Rural internet use, although still limited, is growing, raising the question of how rural people are using social media politically. As a vehicle of communication that permits the rapid transmission of information, images and text across space and connections between dispersed networks of individuals, does technological advance in rural areas presage significant political transformations? This article investigates this question in the light of a poor result for the Cambodian People’s Party in the 2013 elections, and the subsequent banning of the main opposition party, before the 2018 elections. Expanding internet use in rural areas has linked relatively quiescent rural Cambodians for the first time to networks of information about militant urban movements of the poor. Rural Cambodians are responding to this opportunity through strategies of quiet encroachment in cyberspace. This has had real effects on the nature of the relationship between the dominant party and the rural population and suggests the declining utility of the election-winning strategy used by the party since 1993. However, the extent of this virtual information revolution is limited, since neither the urban nor rural poor are mapping out new online political strategies, agendas or identities that can push Cambodia’s sclerotic politics in new directions.
Woog, Robert A. (author / Pig Industry Officer, Victorian Department of Agriculture, Australia) and Pig Industry Officer, Victorian Department of Agriculture, Australia
Format:
Journal article
Publication Date:
1978-12
Published:
Australia: Patterson Publishing, Brisbane, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04915
12 pages., Online via Directory of Open Access Journals (DOAJ). 12 pages., Authors focused on use of mobile phones in accessing agricultural information by farmers in the Punjab province. Major uses involved market information, plus other kinds of agricultural information. Major constraints involved farmers' limited aptitude for use of mobile phones and lack of awareness of information sources.
24 pages., Online via UI e-subscription, Three experiments examined how available resources and the resource burden of responding to an environmental peril affect the perceived burden of taking action, and how perceiving burden, in turn, affects avoidance of information about the threat. Findings demonstrated that facing a high mitigation burden (e.g., costs of hurricane damage recovery and home air quality systems) and lack of resources can lead to remaining uninformed. Findings also identified a potential pathway for intervention.
