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    2. Effects of risk-focused and recommendation-focused mental imagery on occupational risk communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartley, Tara A. (author), Welbourne, Jennifer L. (author), Ott, Sybil D. (author), and Robertson, Sherrilyn (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36407
    Journal Title:
    Health Communication
    Journal Title Details:
    23(5) : 473-482

    3. Fire and ashes: on the front lines of American wildfire

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maclean, John N. (author)
    Format:
    unknown
    Publication Date:
    2003
    Published:
    USA: Henry Holt and Company, New York, NY
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19685
    Notes:
    238 pages., Includes perspectives (205+) on the safety messages of cultural icons (Smokey Bear, Bambi) that militated against forest fires and treated fire as evil.

    7. Planning and implementing a national campaign: two campaigns by the National Farmers Union

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rayner, Simon (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16957
    Notes:
    Pages 61-69 in Hans-Dieter Klingemann and Andrea Rommele (eds.), Public information campaigns and opinion research: a handbook for the student and practitioner. Sage Publications, London. 193 pages.

    10. Smokey's revenge

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Little, Charles E. (author)
    Format:
    Journal article
    Publication Date:
    1993-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22539
    Journal Title:
    American Forests
    Journal Title Details:
    99 : 24-25, 58-60
    Notes:
    "This amiable symbol of fire-as-evil-force has turned on his masters and helped to create today's 'forest of torches'."