- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Little, Charles E. (author)
- Format:
- Journal article
- Publication Date:
- 1993-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22539
- Journal Title:
- American Forests
- Journal Title Details:
- 99 : 24-25, 58-60
- Subject Term:
- campaign planning, campaigns, communication planning, education effects, forestry, image, natural resource management, safety, USDA, wildlife, and Smokey Bear
- Notes:
- "This amiable symbol of fire-as-evil-force has turned on his masters and helped to create today's 'forest of torches'."
