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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Maclean, John N. (author)
Format:
unknown
Publication Date:
2003
Published:
USA: Henry Holt and Company, New York, NY
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19685
Subject Term:
appeals (message) , campaigns , conservation , forestry , image , message content , natural resource management , risk communication , safety , wildlife , and Smokey Bear
Notes:
238 pages., Includes perspectives (205+) on the safety messages of cultural icons (Smokey Bear, Bambi) that militated against forest fires and treated fire as evil.
