Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:
Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Cuthbert, Marlene (author), Harder, Bernie (author), and Restoule, Jean-Paul (author)
Format:
Book chapter
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14022
Notes:
Pages 241-259 in S. R. Melkote and Sandhya Rao, Critical issues in communication: looking inward for answers. Sage Publications, New Delhi, India. 491 pages.
23 pages, via online journal., Organizational scholarship has rarely considered various hidden organizations in our society. Thus, little is known about how organizations and their members conceal their identity from others and how outsiders might evaluate the appropriateness of, effectiveness of, and motivations for organizational concealment. Our study reports survey data assessing 14 different hidden organizations and their perceived concealment efforts. Additionally, we examine the appropriateness of three motivations for concealment and three attitudes related to concealment. Results suggest similarities and differences in the effectiveness and appropriateness of concealment efforts by various organizations. Additionally, perceived motivations for concealment explain concealment efforts for some types of organizations, but not others. We draw several conclusions from our findings, discuss scholarly and practical implications of this research, and suggest directions for future scholarship related to organizational concealment.
