Subject Term: humor and campaign planning

Start Over Subject Term humor Subject Term campaign planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Journal article
Publication Date:: 2008-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28354
Journal Title:: Agri Marketing
Journal Title Details:: 46(8) : 34
Notes:: Posted at http://www.agrimarketing.com

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mauning, Jeff (author)
Format:: Book
Publication Date:: 1999
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
Journal Title Details:: 197 pages
Notes:: Prima Publishing, Rocklin, CA.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chenault, Edith A. (author) and Barbee, Beth (author)
Format:: Conference paper
Publication Date:: 2001
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11833
Journal Title Details:: 4 pages
Notes:: A Paper Presented to the Southern Association of Agricultural Scientists Agricultural Communications Section, Fort Worth, TX, January 2001

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Guillermo, Kathy (author)
Format:: Article
Publication Date:: 2006-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02934
Notes:: International Public Relations Association. 2 pages., Public relations approach used People for the Ethical Treatment of Animals (PETA).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author / Readex Research)
Format:: Journal article
Publication Date:: 2008-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27752
Journal Title:: Agri Marketing
Journal Title Details:: 46(4) : 55-56
Notes:: Posted at www.agrimarketingdigital.com/?iid=7767

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Slayton, E.R. (author / Brady Co., Menomoee Falls, WI) and Brady Co., Menomoee Falls, WI
Format:: Journal article
Publication Date:: 1985-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00906
Journal Title:: Agri Marketing
Journal Title Details:: 23(8): 52-54
Notes:: AgComm Teaching

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