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    4. Impacts of the targeted export assistance program on U.S. exports of U.S. applies, U.S. table grapes, and California citrus

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sparks, A.L. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14820
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    4(2) : 1-22

    6. Product labeling, advertising and demand for grapefruit juice and grapefruit-juice cocktail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author), Lee, Jong-Ying (author), and Behr, Robert M. (author)
    Format:
    Paper
    Publication Date:
    1990-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10577
    Notes:
    17 pages., via conference paper presented at the American Agricultural Economics Association conference, August 1990., Analysis of grocery-store scanner data suggested that consumer confusion may exist between the two products, with advertising of grapefruit juice increasing demand for both.