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    2. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

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    3. IT [Information technology] and e-commerce use by small food retailers: preliminary findings

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    5. On the estimation of advertising effects for branded products: an application to spaghetti sauces

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    6. Signaling quality in an E-commerce environment: the case of an emerging E-grocery sector

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    7. Supermarket patronage: an analysis of customer counts among outlets within a geographic area

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