1 - 5 of 5
Number of results to display per page
Search Results
2. Creating a promotional DVD for an international agricultural research center: a delphi study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Akers, Cindy (author), Brashears, Todd (author), Stockard, Stacy A. (author), and Brooks, Chance (author)
- Format:
- Journal article
- Publication Date:
- 2007
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28042
- Journal Title:
- Texas Journal of Agriculture and Natural Resources
- Journal Title Details:
- 20 : 63-74
3. Incentive advertising in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10579
- Journal Title:
- National Food Review
- Journal Title Details:
- 07(1) : 22-23
- Notes:
- 2 pages., via database., Incentive advertising, the offering of merchandise to encourage the purchase, sale, or dealing in a particular product, is an important part of the food industry's advertising effort. Approximately I out of every 4 food promotion dollars is spent on some form of an incentive offer. Coupons, which, by contrast reward the purchaser with a discount, and media advertisements which are both informative and image creating, account for the remaining portion of the food advertising bill.
4. Newspaper advertising in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author) and Boehm, William T. (author)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
- Journal Title:
- National Food Review
- Journal Title Details:
- 8(1) : 16-19
- Notes:
- 4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.
5. Promoting Hershey: the chocolate bar, the chocolate town, the chocolate king
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamme, Margot Opdycke (author) and Parcell, Lisa Mullikin (author)
- Format:
- Journal article
- Publication Date:
- 2013
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05862
- Journal Title:
- Journalism History
- Journal Title Details:
- 38(4) : 198-208
- Notes:
- Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.